MBR Music Business Training

To give you an idea of the issues covered by MBR music business training courses, the following represents a typical 6-day course overview (taken from our recent Music Business Development Programme).

MUSIC BUSINESS DEVELOPMENT PROGRAMME

STRUCTURE OVERVIEW

NORTH EAST PROGRAMME - NEW YEAR 2001
DAY/TIMES SESSION PRESENTERS
Day One
10.00 - 5.00
Introducing the Music Industry
Copyright, the income opportunities that arise, the structure of the industry and the manager's role.
MBR
Day Two
10.00 - 5.00
Earning a Living from Music
Music industry income sources, paths and actual payments, why do you need a publisher (what their role is), planning incomes (workshop), but when does the money come in? (workshop) and Top Earners.
MBR
Day Three
10.00 - 5.00
Royalty Collection and Funding for Your Ideas
PRS The Movie (video), the Collection Societies (MCPS, PRS, VPL + PPL v PAMRA v AURA), sources of funding, New Deal for musicians and other benefit support to help you get started.
MBR
Day Four
10.00 - 5.00
Promoting Music
Who are you selling to, publicity material (tapes, selling a story, photos etc), dealing with the media (forward planning, publishing deadlines etc), SWOT, problem solving and objectives planning and working the publicity machine (campaign planning workshop).
MBR
Day Five
10.00 - 5.00
UK Radio, US Markets and Business Planning
How UK radio has developed (includes: station formatting - the US influence, targeting the right shows, the future with DAB and a unique insight into Radio One) together with a look at breaking America (how the US market differs from the UK, should you break other territories first, the Spice Girls etc.). Also business planning to structure your ideas.
MBR
Day Six
10.00 - 5.00
Releasing a Record
Releasing a record, Majors vs Indies, clauses to be aware of, record distribution, the charts, release costs and breaking even (workshop), music industry facts and figures, a review of recent Stop Press! industry issues. Course concludes with opportunity to revisit topics, answer specific queries, review ideas, action plan and ask final questions.
MBR
This proposed course framework is for guidance only.
Training remains flexible to suit the specific needs of the group
and therefore changes may occur as required.


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